I was the lead designer for this social campaign, so I had the opportunity to create the looks for different pieces of content we created. Cinderella's target audience was mainly young girls, but being a classic Disney movie, we had to make the content appeal to a much larger age group. Given the wide age gap, I was able to design for a bit more mature audience, but still keeping it soft enough for kids. I was tasked to hand draw the script typography, which was a first for me, but after a few weeks of experimenting, it became easier and really fun. I also got to use my motion design skills for this project. The entire video was built and edited by me.