We were approached by the Fox Searchlight marketing team to create the social campaign for their new underdog story of Patti Cakes. The movie focuses on Patti, a striving rapper who is trying to get big to help her family. Rapping with her best friend Jheri, her grandma Nana, and beats by goth-punk Basterd, they form PBNJ. The challenge with creating content for this movie came in the form of figuring out who
the best demographic was to create for. After a few rounds, and many changes, we
eventually came to what you see here.
Character Reveals
Lyric & Statement Videos
Emoji Lyrics
Big Statements
Thank You for Watching!
