We were approached by the Fox Searchlight marketing team to create the social campaign for their new underdog story of Patti Cakes. The movie focuses on Patti, a striving rapper who is trying to get big to help her family. Rapping with her best friend Jheri, her grandma Nana, and beats by goth-punk Basterd, they form PBNJ. The challenge with creating content for this movie came in the form of figuring out who
the best demographic was to create for. After a few rounds, and many changes, we
eventually came to what you see here.
Lyric & Statement Videos
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