Michael Moore’s most recent film is all about seeing how the other guys do it. As he sets off for Europe, he discovers how countries like Italy, Iceland and France are tackling issues like education, women’s rights and paid vacation—issues we in America can’t seem to figure out. We designed the social presence for the digital campaign, creating wholly original pieces that felt bold, shareable and incredible relevant. Our social pages become a soapbox, a platform, to discover facts, knowledge and insight into how our system compares to other social infrastructures around the world. Our pieces were designed to incite both outrage and discussions, a key step in effecting real change in America.